Committed to a Sustainable Future When developing a product, our product managers always look for ways to make it more sustainable. Our guiding principles are Reduce, Reuse, Refill and Rethink. Sinelco works proactively to minimise its environmental impact by treating raw materials with respect and by selecting products and processes that are less energy-intensive. This includes FSC-certified packaging, recycled and recyclable materials, refillable options and more. Everything is carefully evaluated to ensure it fits within our long-term sustainability goals. At Sinelco, we believe that sustainability is not a trend, but a responsibility. It’s about making conscious choices every day — from product design to sourcing, production and logistics. By continuously rethinking how we operate, we aim to reduce waste, extend product life cycles and support circular solutions wherever possible. Our ambition is to keep evolving towards a more sustainable future together with our customers and suppliers. Sustainability is a journey of constant improvement, and while there is always more work to do, we are committed to moving forward — step by step — towards a world where professional beauty meets environmental responsibility. In 2002, Ultron is born. In 2006, Sinelco International returns to Ronse. In 2009, Sinelco is absorbed by American company Sally Beauty Holdings. The company launches its new E-shop platform. … from family business to American holding company 2000 MOVING FORWARD Sinelco makes a move towards greener products, with this range only set to expand going forward… … and continued growth 2020 EXPERTISE With the E-shop proving a success, Sinelco International continues to innovate. In 2010, two new production lines are launched: beauty and furnishings. Two new product lines 2010 INNOVATION Sinelco commit to a sustainable future 2030 COMMITMENT Step by step, towards a world where professional beauty meets environmental responsibility.
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