Sinelco brands move with the times Our limited editions show that Sinelco keeps its finger on the pulse of new hair and beauty trends, from consumer behaviour and styles (colours, shapes, textures) to packaging trends and ingredients. But it doesn’t stop there. Sinelco’s marketing department develops campaigns to support our brands and boost your sales: regular promos, digital marketing campaigns and incentives. After all, your success is our success. Customer service takes pride of place The unrivalled quality of our products is only one of the reasons hair and beauty professionals are so enthusiastic about working with Sinelco. Our excellent service, both during and after sales, is also what makes Sinelco our customers’ first choice. An easy order process: via a representative or through the order system on the online shop. After delivery, Sinelco provides an excellent after-sales service. Optimum traceability In the hair and beauty sector, Asia is a global producer. For this reason, Sinelco has a team of experts in the region. This team works hand in hand with the independent quality control agencies that carefully verify the quality of the products. It also supports Sinelco’s Europe team with supplier relations: pricing advice, establishing delivery terms, questions relating to quality, approval of pre-production samples, and obtaining the required certifications. Smart buying policy, quick deliveries To be able to deliver to its customers throughout Europe quickly, precisely and efficiently, Sinelco has an ultra-modern warehouse with an unrivalled organisation and operating method! With our optimised purchasing policy, we ensure that we have the right quantities available of all our products. Did you know that Sinelco chooses sustainable solutions for its transport? Most of our products come in recycled and re-usable boxes, and plastic void fill is reduced to the bare minimum. However, Sinelco’s environmental ambitions go even further than this. We are developing solutions to attain low-carbon logistics and increasingly green transport. Family man Albert Denhaerynck founds BVBA Denhaerynck in 1943 to manufacture hairnets. In the starting blocks 1940 A VISIONARY IDEA The product line expands to include combs and hairdressing capes under the brand name Sibel, changing to Prosibel in 1964. Denhaerynck becomes Prosibel 1960 CHANGE In 1952, shortly after the Second World War, the family moves production to a larger facility in Oudenaarde. … from small business to full-scale manufacture 1950 EXPANSION In 1997, Prosibel acquires its main French competitor Nelson: Bob Tuo Prosibel/Nelson becomes Sinelco International. Prosibel goes international and becomes Sinelco Int. 1990 GROWTH
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