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Imagination without vision,
- Jaco Snoek -
Sinelco is international market leader in the manufacture of high-quality professional materials for hairdressers and beauty specialists
Sinelco is a worldwide supplier of professional material to hairdressers and beautyspecialists wholesalers.
Sibel, Bob Tuo, Ultron, Hair Sculptor, Ion Color, Wunderbar and Original Best Buy
Sinelco is part of the US company Sally Beauty Holdings, with two subsidiaries in France and Italy
Sinelco has its international headquarters in Ronse
In 2013 Sinelco grew by 3% and realized turnover of 40.3 million euro
In 1943 family man Albert Denhaerynck founds Denhaerynck bvba to produce hairnets together with his wife and children.
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Business is so good that shortly after the end of WWII, in 1952, the family moves its production line to a larger factory space in Oudenaarde.
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Production expands to include combs and capes under the new Sibel brand. In 1964 this expansion led to the change of name to Prosibel.
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Prosibel continues to grow.In 1997 it takes over its biggest French competitor Nelson, and the Bob Tuo brand starts production. Prosibel/Nelson gets a new name: Sinelco International. And starts to enter into partnerships with international manufacturers.
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The start of the new millennium has so far been one of the most important periods in the history of Sinelco. The Ultron brand is launched in 2002 and in 2006 Sinelco International returns to its birthplace with a new European distribution center in Ronse.But the most important development comes in 2009 when the America holding company Sally Beauty takes Sinelco into its Group. Sinelco takes a great technological step forward with the launch of its e-shop platform.
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The e-shop is a success and Sinelco International continues to innovate. 2010 sees the launch of two new production lines: beauty and furnishings. Thanks to all the efforts of Sinelco and its staff, in 2013 the company grows by 3% despite the financial crisis, resulting in a turnover of €40.3 million.
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We should not judge people by their peak of excellence; but by the distance they have traveled from the point where they started.- Henry Ward Beecher -
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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.- Jeff Bezos -